Challenge
Nashville has seen a population boom over the past decade, and with it, new micro-communities, businesses, and developments have emerged at a rapid pace. While homebuyers were most likely to begin their home search online, our agents wanted to play a larger, more hands-on role in the relocation process.
Moodboard for Nashville Neighborhood Guide planning
Solution
Create a range of "Neighborhood Guides" inspired by the travel guides one might find at a visitor center of a tourist attraction. The guides would be divided by county and include a map of the area, information about the residential characteristics of popular neighborhoods, and a list of well-known neighborhood hot-spots or attractions.
Outcome
At the time of its acquisition in 2024, Parks had grown to hold the largest market share in the Greater Nashville market, with more than 1,500+ agents and 10 offices, out-competing national brands.
